Theme: Management Strategy/Case Studies Human Resources/ Leadership Corporate Governance Marketing Innovation Japanese Economy/ Society Global Market/ Management Others
Date Speaker&Topics Theme Point
September
2011
Mr. Ritsuya Oku,
Chief Researcher of DENTSU INC.

Trends in global media.
-
September
2010
Ms. Mari Noguchi,
General Manager of Procter & Gamble Japan.

P&G: Marketing
Management Strategy/Case Studies Brand identity: redesign and challenges/New communication approach: Emotional value/Global human resource development/Cross-functional and cross-regional human resource development/Relationship between local and global/Idea on human resource development
January
2010
Mr.Yasue Sekiguchi,
Dow Jones International (Managing Director/North Asia)
Dow Jones Japan K.K. President.

International media and Communication strategy of corporations
Japanese Economy/ Society Speedup of information transmission in global society/ Case study 1- UTC/ Case study 2- Royal Dutch Shell/ Case study 3- GE/ Case study 4- Toyota/ Case study 5- Samsung/ The role of advertisement in corporate communication/ Dow Jonesf business model and the future of newspaper / Regional characteristics of online and print media/ Campaignfs ROI/ Japanese companiesf corporate communications to foreign countries
July
2007
Mr. Roger Brookin
Executive Strategic Advisor of Kishi & Associates k.k.

Business Management to Museum Management
Marketing The relationship between strategic marketing and creativity/ The difference between marketing methods of various industries/ Differentiation of products/ Strategic marketing and organization system/ What is a lasting brand?/ Strategic marketing in the automobile industry
March
2007
Mr. Yasumichi Oka
Creative Director/CEO of TUGBOAT

Good Communication and Bad Communication
Marketing How to use research data/ Instinct and logic/ Utilizing corporate logos/ B to B advertisement/ For TV commercials to survive/ Advertising as a message to employees/ The birth of MAGABON/ The evolution of billboard advertising/ Necessity for clients to have professionalism
December
2006
Mr.Kai-Uwe Seidenfuss
Representative Director and Vice President of DaimlerChrysler Japan Co., Ltd.

Automotive Marketing Global View
Marketing Future tasks of Mercedes Benz/ Choosing the segments we should concentrate on/ Toyotafs hybrid technology/The relationship between corporate brands and product brands/ Mercedesf effort to develop high technology/ Communication with consumers/ Japanese corporationsf effort to maintain consistency/ Implementing a communication program and its effect/ Adjusting the gaps between global and local markets
October
2006
Mr. Masahiko Uotani
Representative Director & Chairman of Coca-Cola (Japan) Company,Limited.

Case studies of global brand originated from Japan
Marketing Position of gCoca-Colah products/ Generation problem/ Coca-Cola vs. Pepsi in Japanese market/ Brand management system/ To make Japan the center for sending information/ Positioning a corporate brand and a product brand/gLexush/ The difference of marketing processes between Western market and Japanese market/ Ideal talents
August
2006
Mr. Kyohei Noguchi
General manager, Global Marketing Department of Nissan Motor Co.,Ltd.

The effective synergy created by local and global marketing
Marketing The global headquartersf role/The points to note in developing campaigns/ Brand strategies/ Luxury brand/ Nissanfs technology/Mr. Ghosnfs management/Brand value/ I Nissan/ Internetfs influence/ Local officesf stance on global market
October
2005
Mr.Tatsuji Matsui
President&CEO of Dentsu Tec Inc.

The Sales Promotion As an answer of various client needs
Marketing Overworking issues/ Dentsu Tecfs identity/ Possibility of the firm specializing in promotion/ Current consumerfs trend
August
2005
Dr. Yoshihiro Tajima
President of Gakushuin(Kindergarten to University) and Honorary Chairman, The Distribution Economics Institute of Japan

Management & Marketing.
Marketing Japanese peoplefs thinking way/ Bureaucratism/ Getting rid of bureaucratism and its way
May
2005
Dr. Peter Lorange
President of IMD, Lausanne Switzerland

Marketing-Better utilization of Marketing from the standpoint of Corporate Leaders.
Marketing Marketing tasks the management holds/ CEOfs role/ Branding strategy/ Understanding consumers
March
2005
Ms. Hiroko Wada
Former Vice President of Procter & Gamble Far East Inc. and former COO of Toys"R" Us - Japan, and current CEO of Office Wada

Mr. Nobuo Momose
Former Executive Vice President ofDentsu and former Chairman of beacon communications, and current Chairman of Kishi & Associates K.K.

Marketing and Diversity
Marketing Diversity/ Marketing/ Sonyfs technology orientation and P&Gfs marketing orientation
July
2004
Ms. Risa Tanaka
Executive Vice President and Editor-in-Chief of Sendenkaigi

Current Marketing Trends in Japan
Marketing Active communication methods/ Marketing strategy in terms of ROI/ Corporate brand and publicity/ Holistic approach/ Exploiting PR and collaboration with advertising/ Elements of corporate value /Advertisement is the top managementfs most important role/ The future of advertising
May
2004
Mr. Werner Geissler
President-Northeast Asia of Procter & Gamble Far East (currently President-Central & Eastern Europe, Middle East and Africa)

P&G's Marketing Strategy in Japan
Marketing |
January
2004
-First Wednesday Special-
Mr. James R. Stengel
Global Marketing Officer of Procter & Gamble Company

Strengths and Challenges of P&G
Marketing |
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Theme: Management Strategy/Case Studies Human Resources/ Leadership Corporate Governance Marketing Innovation Japanese Economy/ Society Global Market/ Management Others